Group Practice vs Individual Profiles
By MedXL Editorial Team · Updated 2026-08-26 · 6 min read
If you practice in a group, you effectively have two public identities: the practice's page and your own. Physicians often assume the practice handles all of it, or that their individual profile is the only one that matters, and both assumptions cause problems. Patients search both ways, employers look at individuals, and directories index the two separately. This guide explains what each profile type does, when you need both, and how to keep them from contradicting each other.
A group practice profile represents the clinic as an entity: locations, hours, services, insurance or billing arrangements, the roster of clinicians, and contact channels. It captures searches for the practice name and for services in a location, and it persists as clinicians come and go.
An individual profile represents you: credentials, specialty and subspecialty, languages, clinical interests, affiliations, and your own availability. It captures name searches, referral lookups, and, importantly, employer and recruiter attention. It follows you when you change practices.
In this guide
- What each profile type actually does
- Why you need your own profile even in a large group
- Who should manage what
- Consistency rules that prevent patient confusion
- Jurisdictional wrinkles worth knowing
- A quick setup and audit sequence
- Frequently asked questions
- Key takeaways